Thursday 19 April 2012

Let's talk about sweat, baby! Sure Maximum Protection Deodorant

Don't you just love it when you finally stumble across that can't-live-without beauty find you've been searching for? A mascara that stays on your lashes yet is easily cleaned off?
That lipstick shade that's just the right shade and texture or a foundation that matches your skin tone flawlessly? It's always a glorious moment when you make a beauty breakthrough and I've just made one.

For my armpits.

You've probably seen the TV advertisements for the Maximum Protection range by Sure and I'm here to tell you that this is one of those products that actually does what it says.

Having moved here from Australia a few years ago, I've had issues tracking down a deodorant that works for me. I never had a problem with the deo's on offer back on my home soil, but for some reason, NOTHING I picked up over here worked for me.
I was getting worried.
Had I developed some kind of obscure sweat gland condition that resisted English anti-perspirants?
Was I becoming increasingly stinky as I aged?
Either way, I simply couldn't find a roll on, spray, cream or crystal formula that kept me feeling (and smelling) fresh the whole day without needing to reapply.

So, when I received a Sure Maximum Protection anti-perspirant in the mail last week, I was pessimistic to say the least.

But, I can honestly say that this stuff actually works and I've been happily applying it every day for the past seven days. Hooray for smelling like a girl (as opposed to a teenage boy)!

There's a whole lot of science behind the Maximum Protection formula including the addition of 'Encapsulated Fragrance Technology' which means the fresh scent of the deodorant doesn't wear off.

Perhaps one of the most unique things about this product is that it's most effective when applied at night before bed. This is because, while you're resting, the formula adapts to your temperature and forms a protective layer over the sweat glands, where it stays put for up to 48 hours. Not bad.

This deodorant comes in the form of the TRIsolid™ formula, a sort of cream that smooths on evenly and gently and won't irritate your skin thanks to some lovely moisturising ingredients.

Maximum Protection is available in two fragrances/ formulas for women - Confidence and Sensitive and one for men.

Retailing at £4.99 it's a bit pricier than other brands, but we tend to invest in other beauty products that work, so why should this be an exception?

Everybody sweats for various different reasons, and applying deodorant is a pretty important step in every woman's beauty routine, so I definitely recommend giving Sure Maximum Protection a go because in this case Sure certainly won't let you down ;). You can find it at Boots.

*PR Sample


  1. Sounds like a great product, I will definitely be trying this out, especially with summer coming up :D


  2. oh yeah I've seen the ad for this on tv! For Strong Women! lol I was actually wondering myself if this actually worked so its pretty serendipity that you've this post on the same day you found my blog! lol £5.10 is pretty steep but like you said...we all are willing to invest abit more in products that actually work so why should deo be any different. I'll check it out! Thanks again for being my 250th follower x