The K Beauty craze has been steadily gaining momentum for the past few years. From features on the Ten Step Korean Beauty Routine (which I am still yet to try) popping up online and in magazines to an influx of Essences and Bubble Masks appearing in major retailers including TK Maxx and online at favourites such as Cult Beauty, we are waking up to the kitsch and kawaii world of Korean beauty buys.
Boots is the most recent retailer to pick up on the trend, which is obviously an excellent thing for curious points card customers!
Boots have stocked a range of Sheet Masks for a little while, so they'd already tapped into the K Beauty trend but now they've upped their game with the introduction of 3 major South Korean beauty brands.
Skinfood is a brand I have tried before and coincidentally, the two items I tried are from the Black Sugar range that Boots now stock. I tried both the Black Sugar Perfect Cleansing Cream and the Black Sugar Honey Mask Wash Off a couple of years ago now but back then I had to order them from Yes Style and have them shipped all the way from South Korea. If I remember correctly, I enjoyed the mask the most - it's sticky and gooey and packed full of grainy sugar and smells a bit like Coca Cola. I haven't tried the Black Sugar Perfect Essential Scrub 2X but I just might now that it's so easy to get hold of! Skinfood products at Boots start from £16 and at the moment it looks as though they are only stocking the Black Sugar range but I imagine they will expand if the range does well.
Caolion is not a brand I know much about and I'm yet to try any of their products, but it seems to be very much focused on pores! Products include the Pore Tightening Day and Night Glowing Duo (not pictured) which features a pot of day cream and a pot of sleeping mask, the Premium Hot and Cool Pore Pack Duo which includes a 'steaming pore pack' and a tightening pack, the Pore Tightening Hot and Cool Foam Cleansing Duo which is another dual system that features a pot of 'Pore Blackhead Steam Foam Cleanser' for night and a pot of 'Pore Tightening Cooling Foam Cleanser' for morning and the Pore Blackhead O2 Sparkling Soap which could be a good place to start with the brand as it's only £4.
Oh K takes the cake when it comes to cuteness - their products are perfect for tweens, teens and any grown ups who enjoy a bit of kawaii in their lives. Boots stock over 30 Oh K products and you'll find everything ranging from kitsch scented brushes and panda handcreams to scented erasers and drink bottles. Personally I'm worried I'm going to buy myself the Oh K Cat Mug for absolutely no reason whatsoever.
*Images owned by Boots.