|The wand features the award-winning IFX brush|
The false lash mascara claims to deliver volume and length in one fell swoop offering up to 100% more volume and 100% more length. While I'm not entirely convinced of these percentage claims I have to admit this is one seriously nifty little wand of black gunk.
Max Factor also claim that the mascara does not flake or smudge, making it ideal for those of us who wear contact lenses. If we're still talking percentages, I 100% agree with this claim and I for one have extraordinarily smudge-prone eyes. If that's even a thing.
This mascara is pretty transitional as you can wear one or two coats for a subtle daytime look or build it up with loads of coats (just wait until the first coat is slightly tacky before applying more). I bought this the day before we went to Scotland last week and it saw me through windy beaches, sweaty trips in the car, rain, toothless goats (that's another story) and even tears (we got briefly lost).
If I were to compare the mascara to an offering from a high end brand it would be Chanel Inimitable Mascara. I actually have a miniature of the Chanel Inimitable and was contemplating purchasing the full size but I think I'm going to sick with Max Factor for now (plus I'm in no position to be buying Chanel anything).
I have the Max Factor False Lash Effect Fusion Mascara in Black but it's also available in Brown. You can find it at Boots, Superdrug and anywhere else that peddles Max Factor for £11.99.