Area H20 Shampoos and Conditioners are actually rather revolutionary as they have been developed by bioscientists (yes, bioscientists) to counteract the effect that different water types have on our hair.
Here's a little blurb from the H20 website that explains this process in an undoubtedly more concise way than I can.
Metal ions, present in all types of water, react with shampoo to form mineral deposits that cling to your hair. AreaH20 shampoo is designed to act as a magnet, attracting mineral ions and allowing you to wash them away far more easily.
As a result of these metal bits leaving the hair strands, the hair is supposed to in turn become noticeably cleaner, smoother and more lovely in general. These are some pretty tall claims so I've been left with no choice but to try out the shampoo and conditioner for myself to see if there was anything to get excited about. The Area H20 website features a nifty little map that helps you to determine what kind of water you're showering in, no matter where you are in the world. Of course, London is a distinct 'Hard Water' area, so I've been trying out the shampoo and conditioner for coloured hair and hard water.
The first thing I noticed about the shampoo was the scent - the best way I can describe is 'unisex'. It just smells quite clean and fresh, but not particularly chemically, which is a bonus. The labelling on the bottle states that the shampoo is 'very concentrated' so only a small amount is required, once again, big tick for this as obviously using a product sparingly means it will last longer. Duh. The shampoo lathered up easily and rinsed out well, preparing my hair for the conditioner.
I've gotta say, I don't think I've seen a conditioner of this consistency before. It's very opaque and very creamy. Sort of looks like a delightfully rich vanilla icing, yet I wasn't game to lick it. The conditioner had that clean, unisex scent going on too, though maybe smelled a tiny bit more feminine than the shampoo. I found that it washed out easily as well and didn't really leave any slimy residue like so many conditioners do.
I've used the Area H20 Shampoo and Conditioner for Hard Water three times now so I think I'm in a position to give some decent feedback. I found the products to be very clarifying for my hair and definitely made it shinier in general. My three flatmates have all given it a go too (including 2 boys) and they had nothing negative to say about Area H20 - just that their hair felt "very clean". While I don't completely understand the science behind how this shampoo and conditioner works, I do know how it makes my hair feel - clean and refreshed with a healthy sheen to it!
You can find the Area H20 range at Debenhams on Oxford Street in London and online at Look Fantastic with prices starting from £6.99.
If you want to know more about Area H20 you can visit them here.
*The Area H20 products were kindly sent to me for consideration