Lippy in London

Beauty and Fashion News and Reviews from London and beyond

Sunday, 28 July 2013

Maybelline Volum' Express Mega Plush Mascara

Maybelline are very, very good at Marketing and the latest addition to their Volum' Express collection is no exception - A mascara called 'Mega Plush' is obviously going to fly off the shelves because that's what women want from a mascara, a touch of plush and bucket loads of mega. Whatever that means.

It wasn't just the greeny-blue packaging with shiny pink writing that made me pick this up, but the promise of plushy goodness caressing my lashes rather than stiff, brittle crumbly stuff.



Mega Plush mascara promises 'Massive & Soft Volume' and while I wouldn't agree that this is exactly what it delivers, it does make a pretty decent everyday mascara.

Once dried (which doesn't take long), lashes actually do feel surprisingly soft. Not baby-bum soft, but almost as soft as they feel in their natural state, sans makeup. This is down to the gel-mousse formula of the mascara that contains 40% less hard waxes than your stock standard mascara.


My only real gripe with this mascara that I simply can't let fly is the 'flexor brush'.
 The jointed part of the wand is very bendy, and intended to work in a shock-absorber like fashion, but I like to have absolute control when it comes to putting things anywhere near my eyes so I find this aspect of the product more gimmicky than useful. Will someone also please tell me why a shock absorber mechanism is required for mascara...

My final verdict is this: Maybelline Volum' Express Mega Plush Mascara is nice, but it's not worth beating someone over the head to get the last tube in Boots. I ended up doing about 5 coats on each eye just to achieve the rather low key look you can see in the pictures. I think Maybelline have definitely nailed the Plush aspect of the mascara but I was expecting a lot more Mega ;)

Maybelline Volum' Express Mega Plush is available in washable and waterproof formulas and has an RRP of £7.99.

Thanks for reading!


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