This is my first foray into the world of W7 (though I have lived in W5...)and I think this little lippie makes for a perfect introduction to the brand.
Magic Matte lipstick is a soft, creamy formula that glides on like a dream and finishes to a delicate velvet look.
The staying power is pretty impressive and I find it lasts a good few hours yet doesn't feel heavy or drying. Perhaps that's where the 'magic' comes in?
The shade I've been road testing is 'Darling' and the name couldn't be more fitting really.
One of those timeless, antique rose hues, Darling is incredibly easy to wear and I find that it sort of acts like a blush on the lips - it really brightens up my face, in a whimsical, romantic, English (Australian) rose kind of way...
Price-wise, these lipsticks definitely fall into the cheap thrills category at around £2.95 a pop.
You can find Magic Matte lipsticks and the rest of the W7 range at New Look, Peacocks and selected online stores.
*This lipstick was sent to me for consideration but rest assured my words are honest and true. I'm a terrible liar.